Zoopla Announces New Campaign - Launching on Christmas Day

December 20, 2022
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Zoopla has chosen Christmas Day for the launch date of its latest marketing campaign.

The nine-week campaign will appear across a breadth of media channels, including TV, YouTube, VOD (video on demand) and social—and will also include hyper-localised messaging across regions. The portal has purchased numerous primetime ad spaces on television to push viewership.

The campaign and is set to launch one day ahead of the traditional Boxing Day Bounce—a period of high activity for sales and vendor leads.

Zoopla will focus on the real-life changes that constantly create the need to move—be it the arrival of children, marriages, divorces, inheritances and everything in between.

Rich Houston, director of consumer marketing at Zoopla, said:

"Homeowners remain the audience that will be moving most in 2023 and our newest marketing campaign will nudge this group to consider selling and visit Zoopla for all their home finding, moving and selling needs.

"User testing shows that our ‘Home research without the awkwardness’ campaign messaging resonates strongly with consumers. We look forward to leveraging this interest to drive more leads for our agent and housebuilder customers in the new year and beyond."

Interestingly, Zoopla is repeating its own move from December 2019 when it launched a marketing campaign on Boxing Day. The ads are even being voiced by the same person—actress Diane Morgan.

Zoopla CEO Andy Marshall recently stated that the portal achieved a 57% increase in monthly active homeowners on its site off the back of a previous marketing campaign.

If you're looking for a (very) small laugh today, watch Zoopla's 2017 "Crab World" advert below:

December 20, 2022
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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