Zoopla-backed Alto Introduces 'Partner Hub' for PropTechs

The real estate agency software provider Alto—owned by UK number two portal Zoopla—has launched a new Partner Hub for its Proptech partners.

Proptech firms will be able to access API documentation, a test environment, and start building integrations in minutes. Once completed and approved by Alto's product team, new products will be added to the Alto Marketplace with immediate access to the Alto customer base.

This is a big win for Zoopla as emerging proptechs are now incentivised to come to market via Zoopla—easily, quickly and with a ready-and-waiting userbase.

The Alto Marketplace already boasts big-name partners for UK agents like Canopy, Goodlord and Fixflo—with a wide-ranging marketplace for solutions across nine sales and lettings categories including tenant referencing, maintenance, buyer onboarding and moving services.

Agents can use Alto Marketplace to submit requests for new partner integrations they need.

Riccardo Dawson, vice president of software at Alto, said:

"We’re delighted to make it easier than ever for leading proptechs to join Alto Marketplace and provide best-in-class services to Alto customers as a result.

"[The Partner Hub] will further unlock the ability for agents to integrate with their proptech partners of choice and improve their day-to-day workflows."

The launch comes off the back of a number of high-profile integrations by Zoopla this spring, with Zoopla confident about "more best-in-class integrations to come" at the time.

Zoopla delivered strong vendor lead performance in H1 2023 (up 6% YoY) as the perennial runner-up to Rightmove appears to be focusing on encouraging young Proptechs to integrate with its platform via Alto.