UK property portal, Zoopla, will no longer advertise non-property related ads on its listings details pages. This move follows similar standards to its competitors like Rightmove and OnTheMarket. Zoopla stated that this will increase page load speeds by 35% and a 9% uplift in leads for its agents.
The portal has also begun adding search criteria details to email leads to enable agents to prioritize inquiries, and has recently begun testing a home valuation report service provided by Hometrack in nine areas of the UK.
It includes information that traditionally has only been provided to banks and surveyors including average time to sell, price changes over time and Zoopla search data.
Zoopla also says the level of leads delivered to agents has increased by 64% over the past 12 months, driven by both higher traffic to its website and its ongoing ‘crab’ adverts on TV, radio and poster sites.
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