Zoopla Q1 Revenues Rise 9% as Homeowner Audience Tops Six Million

Zoopla has reported a 9% year-on-year increase in Q1 2026 revenues, alongside news that its homeowner audience tracking property values on the platform has passed six million.

The UK's number two portal said valuation leads to estate agents grew 32% year-on-year as of February, with the homeowner audience having doubled in size over the past two years. COO Rich Hayes previously told Online Marketplaces that Zoopla's MyHome consumer product was designed to convert that audience into higher-quality leads for paying agents and housebuilders (see podcast episode below).

The release also flagged a change to Zoopla's commercial offer. The portal said it had rolled out new tailored packages for estate agents at a hyperlocal level, allowing branches to base marketing spend on the return on investment they need from a given area. Pricing explicitly tied to agent ROI is a meaningful shift for a UK portal, and follows a period of broader competitive pressure on the listings model from CoStar-owned OnTheMarket.

On the new homes side, Zoopla pointed to February's acquisition of newhomesforsale.co.uk, described as the UK's largest specialist new homes portal, alongside fresh agreements with Taylor Wimpey and Persimmon. The company also confirmed an April enterprise agreement with OpenAI, giving it access to frontier models and tooling to underpin a planned conversational consumer experience called "Just Ask Zoopla". The deal places Zoopla alongside Zillow, REA Group and Scout24 among major portals with formal OpenAI partnerships.

CEO Paul Whitehead said: "Six million homeowners now trust Zoopla to track the value of their home."

The update comes amid market speculation that owner Silver Lake, which acquired the wider Zoopla Property Group for £2.2 billion in 2018, may be exploring a sale of the business.