Zoopla Says Product Investments Paying off as Its Consumer Database Grows 100% In a Year

British portal Zoopla has released a set of figures which it claims show that the investment the company has been making in innovative new products is paying off.

The Silverlake-owned firm has invested heavily in app development recently and has seen leads sent to agents via its mobile app increase 58% year-on-year. There has also been a seven-fold increase in consumers engaging with valuation enquiries and a 30% increase in valuation leads from the app

Above: Zoopla's app scored highly in our recent review of British property portal mobile apps.

It seems that helping agents bag valuations is a big part of Zoopla's recent product investment and the company's record investment in marketing has reportedly lead to record uptake of the MyHome tracker with 10% of all UK homes now claimed and having their valuations tracked by homeowners across the country.

Also significant among the claims in Zoopla's press release circulated to journalists is the 104% increase in contacts in Zoopla's marketable database. These new contacts are being used to create targeted vendor and landlord campaigns.

Andy Marshall, Zoopla’s Chief Commercial Officer, said:

“I’m delighted with the progress we have made delivering more value and innovation to our customers and with plenty more to come in the second half of the year, we’re not resting on our laurels. Our focus now is pushing ahead to ensure our customers are best equipped to make the most of the record demand and we are excited about helping them do that.”

Zoopla's extensive marketing efforts and product investment over the past few months seem to have struck a chord with many as the housing market continues to heat up and homeownership becomes more and more tricky for many.

There has been a flurry of news surrounding product development at British property portals recently as the incumbents have been sparked into action by the launch of well-heeled rival Boomin by the brother behind Purple Bricks.