More Big Expansion News from EMPG

May 11, 2020
Share this Post: 

Emerging Markets Property Group has today announced that it has acquired Lamudi Global for an undisclosed sum. The move further strengthens EMPG’s position in South East Asia after the groups acquisition of Thai marketplace site Kaidee in February.

Today’s announcement is big news in terms of portal consolidation. EMPG already owned and operated Bayut in the UAE, Saudi Arabia and Jordan, Zameen in Pakistan, Bproperty.com in Bangladesh, and Mubawab in Morocco and Tunisia, alongside Kaidee. Since the merger deal with OLX announced at the end of April it also owns and operates Dubizzle in the UAE, OLX Pakistan, OLX Egypt and OLX Lebanon, in addition to several other OLX platforms in the GCC.

With the addition to this already impressive list of Lamudi’s sites in The Philippines, Indonesia and Mexico, EMPG has set itself up to dominate in these markets for years to come.

The acquisition of Lamudi Global is perhaps not such a surprise given that the Rocket Internet subsidiary already sold its Middle East, Pakistan and Bangladesh interests to EMPG last year. EMPG has been upfront in stating a desire to expand into other markets with CEO, Imran Ali Khan, on record as saying that the group wished to use capital raised in February 2019 to expand the business. 

South-East Asia was always an attractive target for the Dubai based business, with Khan describing the region in today’s press release as “a bustling, happening market with tremendous potential”.

Mergers and acquisitions of this size always seem like big news, but with the acquisition of Lamudi Global by EMPG the consolidation of portal interests across emerging markets takes another very big step forwards.

May 11, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Propertypal Belfast Houses
Agents Agree to End Boycott of Northern Irish Portal PropertyPal After Talks

An agent boycott of leading Northern Irish real estate vertical PropertyPal appears to have been ended after positive talks between...

Read More
Investment And Funding Roundup 19 July 2024
Investment and Funding Roundup: Lhoopa, StudentTenant, Renters.pl

We've spotted three significant funding and investment movements this week, from an $80 million round in South Asia and two...

Read More
Product Roundup 19 July 2024
Product Roundup: SeLoger, SMG, OnTheMarket, Zoopla, BCG, ViewIT

We've spotted six interesting stories around the world in this week's Product Roundup, including some healthy competition in the UK....

Read More
Costar And Realtor.com
Move Inc. Files Injunction Request Against Unimpressed CoStar

Move Inc. has filed a motion for a preliminary injunction against CoStar and its former employee James Kaminsky from "any...

Read More

Editor's Pick