UK Roundup: Rightmove, Zoopla and OnTheMarket All Make Announcements

In the United Kingdom, Rightmove and Zoopla have both announced advertising campaigns while OnTheMarket has released its annual review for 2024.

Here is your roundup...

OnTheMarket shares 2024 highlights in annual review

OnTheMarket (OTM) has published its yearly review for 2024.

Highlights include:

• OTM website traffic increased 82% YoY as of Q3 2024
• Unique visitors up 135% YoY
• The number of leads increased 69% YoY
• Total stock on site was up 43% YoY
• The number of listing agents increased 26% YoY

OTM also shared that it overtook Zoopla for website traffic for the first time in September—a claim that Zoopla disputed within days of OTM's announcement.

Meanwhile, OTM said it spent 3x Rightmove's full-year marketing budget, at circa £45.6 million for 2024. The announcement also revealed that OTM has changed how it prices its products this year.

Jason Tebb, President at OTM, said:

"Since our acquisition by CoStar Group, we’ve made incredible progress on our mission to become the UK’s number one property portal, we’ve had a chance to meet many of you along the way and we can’t wait to continue this into 2025.

"This year has seen a shake-up in the way we determine the price points for our product packages, while remaining committed to fair and sustainable pricing. This new pricing model allows us to charge fairly for our services, at a fraction of the cost of our competitors.

"I want to say a huge thank you to each and every one of you who worked with us, visited us at one of our roadshows, came and joined us for a drink at EA Masters or gave us feedback and continued to support us this year. We wouldn’t be where we are now without your encouragement, and we can’t wait to work with you to achieve even more next year."

OTM will officially relocate to London next year after CoStar expanded its UK headquarters in November.

Rightmove launches new marketing campaign

Rightmove will launch a new marketing campaign on Christmas Day.

Under the "If they can find it, so can you" banner, the new campaign highlights how everyone can find a home that fits their requirements.

The first television advert will air on Christmas Day an appear during ad breaks for festive programming around the UK across TV, video-on-demand, YouTube, and cinemas. Rightmove says the campaign will reach over 60 million people.

Matt Bushby, said:

"We’re really fortunate that over 80% of all time spent on property portals is on Rightmove, so we want to use our brand to make sure home-hunting is front of mind from the moment the mince pies come out on Christmas Day.

"Our new campaign shows that whatever you’re looking for, no matter how unique, you can find it on Rightmove. We’re delivering that message across different audiences and life moments, and it’s timed to help our partners at two really key moments for the housing market, the Boxing Day bounce and subsequent New Year activity."

Zoopla shows off Michael Sheen in its new campaign

Zoopla has brought in the award-winning actor Michael Sheen for its latest television campaign.

Zoopla's ad—the first new TV ad in two years—will premiere on Christmas Day, centred around giving movers the confidence and tools to help them ‘Win at Moving’ and driving more motivated movers for agents, featuring a voiceover by Sheen.

Zoopla says the campaign will reach over 26 million adults in the UK during the festive period across television, Amazing Prime, YouTube and social media.

Rich Hayes, chief operating officer at Zoopla said:

"Agents can expect to see and feel Zoopla a lot more in 2025, and we’re kicking this off by celebrating their role at the heart of the home moving journey and putting them front and centre in our major new marketing campaign. The campaign will not only celebrate agents but also position Zoopla as the home of motivated movers looking to win in 2025."