Zillow Preview goes to Realtor.com

Zillow Preview listings are now live on Realtor.com, offering the same early access on the two most-visited real estate platforms in the country.

According to a press release shared by Zillow, it is the largest pre-market syndication effort in U.S. residential real estate:

As part of this collaboration, agents will receive the same benefits for both their Zillow Preview and Realtor.com® Preview listings, available at no cost to sellers or agents participating through an enrolled brokerage.

For sellers, the collaboration delivers pre-market exposure at a scale that wasn't previously possible. Zillow and Realtor.com® together reach three-quarters of major portal visitors, according to Comscore data. Preview listings receive 18% more views, 9% more shares and 7% more saves than comparable listings during the first 14 days on market.

Nearly 9 in 10 Americans (88%) say they would be at least somewhat interested in viewing pre-listed homes online if they were buying, according to a Zillow survey conducted by the Harris Poll.

Zillow Preview was launched in March 2026, with around 60 partner brokers. Under the terms of the collaboration with Realtor.com, listings will be clearly labelled and receive enhanced visibility in search results and email alerts on both Zillow and Realtor.com.

Users can save properties they find and get updated when new information is added to the listing, and contact the listing agent and pre-book priority tours when the property is opened for showings.

Christopher Roberts, Zillow's chief product officer, said:

"Today we set a new standard for pre-market transparency on Zillow and Realtor.com. While others in this industry are moving in the other direction and restricting early listings to private networks, we're proving that broad, public visibility is better for sellers, better for buyers and better for agents."

Anna Marie Castiglioni, Head of Realtor.com Next, said:

"It takes a shared commitment to bring two platforms to the table, but on this, we agree: an open marketplace serves buyers and sellers better than a closed one. Bringing Preview Listings to both platforms means every buyer, on either site, gets access to the same homes at the same time — and every seller gets the benefit of that broad reach."