Realtor.com Revenue Growth Hits 13% While Its Audience Keeps Shrinking

Move Inc., part of News Corp and operator of the industry-backed North American portal Realtor.com, has reported fourth-quarter and full-year results for fiscal 2026. Revenue grew 13% in the quarter, the portal's best of the year, while the audience it sells access to shrank 6%.

Highlights include:

• Revenues at Move were $167 million in the quarter, up 13% year-on-year
• Full year revenues at Move were $610 million
• Average monthly unique users were 68 million, down 6% year-on-year
• Lead volumes were up 1% year-on-year
• Realtor.com recorded 297 million average monthly visits, a 33% share of visits to all U.S. real estate portals, according to Comscore
• News Corp group revenues were $2.34 billion, up 11%

Robert Thomson, chief executive at News Corp, said: "We concluded Fiscal 2026 with an exceptional fourth quarter performance, including an 11% increase in revenues to $2.34 billion and the highest profitability on record."

The revenue line has climbed all year, with the fourth quarter's 13% making seven consecutive quarters of growth, and it's the strongest of the run.

News Corp is not coy about where it came from. The release credits the increase "primarily as a result of higher sales of RealPRO Select, as Move continues to shift its focus to more premium offerings with higher revenues per lead, and revenue growth in seller, new homes and rentals." That is the pivot OMP covered in November, when the portal started backing away from selling buyer-agent leads in favour of bundled brokerage packages.

Average monthly unique users fell 6% to 68 million, which News Corp puts down to "broader macroeconomic trends and a focus on higher quality leads". Arch-rival Zillow also saw its traffic drop slightly during the quarter. Realtor.com reported 261 million monthly visits and a 31% share three months ago. This quarter it is 297 million and 33%. Both measures have improved sequentially while the unique user count went backwards.

What none of this reveals is whether the portal makes money. News Corp reports EBITDA for the whole Digital Real Estate Services segment, $222 million in the quarter and $741 million for the year, and that number bundles Move together with REA Group. It has never been split and Realtor.com's profitability remains a figure nobody outside News Corp has seen.

REA Group, the other half of the segment, contributed $386 million in the quarter, up 21%. News Corp also confirmed that REA India has agreed the sale of its remaining business, Housing.com, to listed Aurum PropTech.

Two developments from the quarter will shape the next one as Zillow preview listings start appearing on realtor.com as "realtor.com preview" from this summer, under the pre-market pact the two struck in May to counter the Compass and Redfin alliance. And in July Move sold moving.com to National Holding Company, trimming a non-core adjacency out of the revenue base just as the premium products scale.