Realtor.com Q2 2026: Eales Celebrates Audience and Product as Revenues Grow 10%

Move Inc., part of News Corp and the operator of the industry-backed North American portal realtor.com, has released its second quarter financial results, with revenues at the portal up 10% on the same period last year.

Highlights include:

• Revenues at News Corp were $2.36bn, up 6% year-on-year
• Revenues at Move, operator of Realtor.com, were $143 million, up 10% year-on-year
• Average monthly unique users were 62 million, up 1% year-on-year

Robert Thomson, CEO at News Corp, said:

"The second quarter results were driven by sustained growth at Dow Jones and Digital Real Estate Services, which both achieved double-digit profit growth and have started the calendar year strongly."

Realtor.com is the defacto industry-backed real estate portal in the United States, with close ties to the idiosyncratic MLS system and the National Association of Realtors. The portal competes against the likes of Zillow but has struggled to grow meaningfully in recent years. The latest results are a welcome turnaround for the portal, and recent press activity and comments from CEO Damien Eales indicate that Realtor.com is set for a big push to assert itself in the competitive landscape after a period of treading water.

In line with a recent increase in throat-clearing by realtor.com, Eales penned a blog to coincide with the latest financial results to celebrate the good work being done at the company, including some promising traffic stats.

He said:

"When you lead with the customer, company performance follows—having grown revenue by 9% Year over Year (YOY) in Q1, we delivered 10% YOY revenue growth in Q2. This marks our 5th consecutive quarter of YOY revenue growth.

"Our powerful audience is increasingly a result of being part of News Corp. We expertly leverage trusted brands—including The Wall Street Journal, Barron’s, MarketWatch, The Sun U.S., The New York Post, and most recently, the California Post—to strategically extend our brand and content reach to generate high-intent buyers for the listings on our site.

"According to the independent industry measure, Comscore, we drove 3.4x the visit share of Homes.com and 2.3x Redfin, while rapidly catching Zillow by closing more than half the visit share gap over the past 18-months. We remained No. 1 in audience engagement—the measure we consider most associated with buyer intent. At 4.8 visits per unique visitor we are materially ahead of our closest competitors.

"We are putting the customer first by simplifying discovery and leveraging Artificial Intelligence so consumers can easily connect with professionals. We are delivering REALTORS an enhanced premium value proposition through our RealPro Select program and broadening the ability for all REALTORS to access our audience through our online store. We are executing exceptionally in our growth businesses, most particularly our seller business which is delivering the highest intent audience in the industry to listing agents."

Realtor.com+ launch indicates a staunch defence of the MLS system...and an offensive move against Zillow

In January this year, Realtor.com announced the launch of Realtor.com+, a new collaborative home search platform built "for the industry" to offer an alternative to "closed platforms that limit consumer choice, restricting access to a handful of agents, steering users towards their own mortgage services."

In other words, Realtor.com+ is the industry-backed alternative to Zillow.

The new platform bridges the gap between agent and buyer, adding AI functionalities to allow stakeholders in a home purchase to work on a centralised platform with a much bigger focus on real-time connections and communications.

Realtor.com+ launched with 16 MLSs on board, with more expected to follow. Eales commented that this will nurture a frictionless house-hunting experience.

"If Realtor.com was by the industry, Realtor.com+ is for the industry."

"Realtor.com+ was rigorously tested by agents and brokers and delivers a seamless, transparent experience for consumers from first click to close. This gives agents a protected collaborative environment for their clients without competing lead forms.

"We expect Realtor.com+ to deliver immediate value to MLS members at no cost to the MLS. Furthermore, MLS leaders now have a meaningful seat at the table to shape the roadmap to the benefit of their members and marketplace, influencing what features are built next.

"Our industry-first model, which has been defined by resilience and innovation for 30 years, remains central to our identity. Realtor.com does not source listing content as a broker; instead, we passionately advocate for the real estate industry. Given the mounting cost pressures on MLSs and their members, along with legal challenges to the cooperatives that underpin the American system, strengthening the open marketplace is now more vital than ever."