Domain Group launches Insights series to enhance listing and selling process

Domain Group's latest endeavor is its Insights series with a goal to offer real estate professionals a better, latest and localized property insights to drive vendor confidence and better sales results.

Domain has launched a new feature called Domain Insights. This feature gives Platinum agents comprehensive, relevant, localized and up-to-date property insights to drive vendor confidence about the right time to sell and deliver the best property sales results.

Domain Insights is all geared to arm agents with property-specific and local market information that they need to have insight-led discussions with vendors, recommend the best possible marketing campaign for their specific property and ultimately helping them get better sales results. 

Market Insights is the first of a set of exclusive insights to be released as part of a wider rollout. Specific insights included in the announcement includes: 

• Supply and Demand — Current market dynamics based on a particular property to drive an informed conversation about when to list and the best marketing strategy
• Estimated Property Value — Data to help estimate the property’s value, saving time and managing price expectations
• Out-of-Area Buyers — An indicator of where demand for a property is the strongest, to identify where active buyers are located to craft a targeted campaign that drives inquiries 
• Word Cloud — A collection of  property characteristic terms that  buyers are searching for to integrate into a marketing campaign 
• Median sale price — The median price for similar properties compared to last year to refine a property estimate 
• Sales strategy — A comparison of  sales for similar properties at Auction vs Private Treaty to recommend the most effective sale method

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