TX Group's Marketplace Portfolio Gains Another Piece

TX Group-owned TX Markets, an operator of the group’s classifieds and marketplaces portfolio, is adding another portal to its network with the takeover of real estate platform Acheter-Louer.ch, a French-speaking Swiss platform. The portal brings with it the Publimmo CRM system. 

Acheter-Louer.ch has been in business for just about 11 years and is based out of La Tour-de-Peilz in the Canton Vaud. The portal offers easy-to-use communication outlets and CRM tools for real estate professionals. Members can list on not only the portal but its partnered websites, as well. 

TX Markets was attracted to Acheter-Louer.ch’s potential with around 650 consumers- a big number for such a small country. 

Olivier Rihs, CEO TX Markets AG, said: 

“We have kept an eye on the developments of Acheter-Louer.ch in western Switzerland for quite some time. As a successful, family-run real estate portal, the company is a perfect fit for our portfolio and reinforces the growth strategy of TX Markets. I am excited about the future interaction and the continued cooperation with the two founders Philippe and Astrid Schyrr.”

The Schyrrs founded the company in 2010. As former real estate agents themselves, the duo wanted to create a digital marketing avenue for other real estate professionals in western Switzerland. 

Backing Acheter-Louer.ch’s success is Publimmo, a CRM solution for professionals and a partner of the Swiss portal, which is part of the agreement to join TX Marketing, moving forward. 

Acheter-Louer.ch joins a number of other classifieds under the umbrella of TX Group, including Car For You, homegate.ch, ImmoStreet.ch, Acheter-Louer.ch, jobs.ch, jobup.ch, jobwinner.ch, karriere.at, Ricardo and tutti.ch.

With the completion of this agreement, and save for Homegate, Acheter-Louer.ch will continue to operate independently under the leadership of Philippe Schyrr. 

Philippe Schyrr concluded: 

“TX Markets already has extensive experience in the real estate market with Homegate, the leading real estate portal. We were fortunate to find an ideal selling partner who shares our ambitions for the further successful development of Acheter-Louer.ch and Publimmo, our CRM software for real estate professionals.”