Zillow Acquires Listing-Tech Company VRX Media

Zillow Group has completed the acquisition of VRX Media, a provider of aerial drone photography, virtual staging, 3D tours, high-definition photography and fast media delivery to clients. The terms of the deal were not disclosed.

Founded in 2015, VRX Media has a network of professionals who provide 'listing-tech' services across the United States. Thanks to increased demand for enhanced listings. the company was named one of America's Fastest Growing Companies by Inc in 2020.

"Listing media is a crucial part of selling a home, and we are focused on creating an immersive customer experience that makes listings stand out," said Jun Choo, senior vice president of ShowingTime+. "With VRX Media, ShowingTime+ will give agents elevated listing products unlike anything available today and will transform the way they prepare and market their for-sale listings."

Zillow will offer VRX's services under its newly created ShowingTime+ agent software brand. The acquisition will enable ShowingTime+ to add two new products to its current suite (below), Listing Media Services and Listing Showcase, which will be released in 2023.

Zillow's ShowingTime+ Products