NOKK, a new property portal based out of Australia that's gaining momentum since its launch in October 2018, has over 11,000 registered users. Nokk has recently expanded past its original target city of Melbourne, garnering the attention of agents from all over the country.
Like many start-ups, the idea was born from personal experience. NOKK co-founder Ben Voltz, a digital entrepreneur who also counts transaction platform ROKT as one of his successes, was struggling to find a home in his desired suburb of Albert Park in Melbourne.
“There were only about 15 properties on the market, which is a very small amount out of 5,000 homes. So I decided to do a letterbox drop, knock on people’s doors and begin to get a feel for property that may be for sale at the right price,” says Ben.
“Around 18 of the properties I knocked on had owners who were interested in having a conversation with me. So effectively on my own, through letterbox drops or knocking as such, I was able to communicate with more homeowners than all of the property listing platforms were offering me combined.”
Ben’s success created the idea for NOKK. A low-level commitment platform for homeowners who may be interested in seeing what their home could sell for, and a chance for buyers to access something outside the traditional platforms.
With no initial cost, the platform allows homeowners to upload pictures and information about their home with a general location. The address is kept hidden initially for privacy reasons. When a buyer is looking in the area and spots a home they like the look of, they are given the option to send an inquiry, or ‘knock’.
“NOKK is free to join. As an owner, you can set up your profile and then simply post your property for a potential buyer to see. Owners then have access to NOKK services and can Boost their properties exposure and make their property discoverable on LinkedIn, Instagram, Facebook and other digital marketing channels.
“Consumers are then able to have conversations regarding the property, the owner always has the control,” says Ben.
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