Address.ua Claims 193% Revenue Increase Due to Success of CPA Model

December 7, 2021
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According to a press release circulated to journalists, the Ukrainian property portal company Address.ua has reported an increase in income of 193% for the first nine months of 2021 compared to the same period of 2020.

The company attributes its success to being the only real estate portal in the country working on a shared-success CPA model.

Although 2020 was a spectacularly poor year for portal companies around the world and comparables in the Ukrainian market are hard to come by, there is a sense that a move to a model that rewards expected results has really benefitted the business.

Denis Galitsyn, COO of Address.ua said: “Customer service is very important to us. We do everything that we can do without the participation of the client. The only thing that we cannot do for the client is to pay us. The philosophy of the service company is used in all business processes, without exception, which allows us to remain the No. 1 player in the CPA model on the Ukrainian real estate market."

Founded in 2010 by Maxim Shkolnick, Address.ua competes with the likes of Dom.ria, Lun.ua, Mesto.ua and OLX.ua in a Ukrainian market where primary real estate is still very much the main revenue driver for portals. Address claims that the primary market in Ukraine expanded by 17% over the last year and that it now accounts for 65% of the total domestic real estate market.

Although the portal may fall short of its peers when it comes to Similarweb traffic, Address claims to deliver higher quality, cheaper leads than its competitors and as recently as April 2020 was claiming that 17.5% of the leads it delivered were converting to home sales.

December 7, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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