The "Official Estate Agent Of Team GB" for the Summer Olympics in Tokyo is Purplebricks, and in honor of this the property portal is going to change the color of its 'SOLD' boards to gold and feature the Team GB logo on them.
The cost of the sponsorship hasn't been revealed, but for the Olympic games in Brazil, four years ago, Aldi's 'Official Supermarket Of Team GB' was reported to have been £6m to £10m.
A statement from the troubled estate agency says of the latest deal: “With Purplebricks selling three-times more homes than the second placed agent, a touch of gold will soon start appearing all over Britain’s streets.”
The company says the boards “also reflect Purplebricks own ‘gold’ from review site Feefo, which last month awarded the brand their ‘Gold Trusted Service’ award, for having held a customer rating of over 4.5 out of 5 during the previous 12 months.”
Purplebricks will also be mounting a PR campaign mobilising what it calls “the support of [our] own team of more than 600 local estate agents in a series of campaigns and initiatives under the banner of #TeamPB.”
This isn’t the agency’s first high-profile sponsorship: earlier this year it was the back-of-shirt sponsor of the Scotland national team throughout the Six Nations rugby tournament.
It also became the ‘major partner’ with a leading Australian rugby league team, Melbourne Storm, just weeks before the agency shut down its Australian business.
Read more here.
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