Back in 2018 I translated an industry report which claimed that 36% of the classifieds industry was worried about potential competition from Facebook and 21% was worried about Google. The looming dagger of the internet giants remains perhaps the biggest question in the industry. Just ask those in the flight comparison industry, the job portals or any website that ever wanted to make money by publishing lyrics what kind of threat Google is.
Google hasn’t quite lumbered into the property industry just yet, but it has flirted with the idea. Facebook, on the other hand, has definitely had its foot in the water for some time but has been shy about taking the plunge. What is it keeping these internet titans from taking the dinners of the property portals the way they’ve done in other sectors?