Users to Be Shown Real-Time Opendoor iBuyer Offers

October 29, 2021
Share this Post: 

Real-time property offers are at the centre of what has been described as a “significant” update to the existing partnership between Opendoor and

Opendoor is the leading iBuyer in the United States and had previously partnered with #2 portal back in July 2020 as part of the portal's 'Seller's Marketplace' initiative which gave users information about different options for selling their house including iBuying and the so-called 'power buyers'.

Now the partnership has been taken one step further with the introduction of real-time offers from Opendoor for users in the My Home area of the portal. The experience is clearly aimed to mirror Zillow which started offering users real-time offers based on its patented Zestimate AVM back in February.

Tom Willerer, Chief Product Officer at Opendoor, said: “We’ve been working hard on ways to create an even more seamless and integrated experience for’s customers – the more than 100 million consumers, agents and brokers who visit the site, on average, every month.”

He added that as part of their Seller’s Marketplace, homeowners in the markets where Opendoor operates can view a real-time preliminary offer on their home from Opendoor while browsing

Marissa Mierow, Vice President of Product at, added: “Consumers want more visibility into the value of their home, and more choice when deciding how to move forward with their home sale.”

“Opendoor has already helped us create an incredibly strong consumer experience within our Seller’s Marketplace. We’re excited to bring these offers to even more consumers through our My Home dashboard and offers on off-market properties.”

Willerer added: "At any given moment, our technology is able to deliver these services not only for the thousands of transactions on our platform, but also for the real estate partners in our network."

Opendoor’s preliminary offer is integrated with’s consumer-facing “My Home” dashboard in the 44 markets where it operates.

Earlier this month Zillow, one of Opendoor’s main competitors, announced it was pausing its own house-buying initiative. is operated by News Corp subsidiary Move, Inc. under a perpetual license from the National Association of Realtors.

Headquartered in San Francisco, Opendoor describes itself as being a team of problem solvers, innovators and operators building the largest, most trusted platform for residential real estate.

October 29, 2021
Andrew is an experienced media and content professional, with extensive publishing experiences throughout Southeast Asia and in the United Kingdom. He has worked on the editorial and content operations for property portals including PropertyGuru and Juwai. He was also the Publishing Director for the Thai language edition of BusinessWeek magazine.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Rightmove Opt 1
Rightmove Appoints Former Just Eat MD, Matthew Bushby as Its New CMO

British market leader Rightmove has announced the appointment of Matthew Bushby as its new Chief Marketing Officer. Bushby joins the...

Read More
Shutterstock 603344765
Casai Merges with Fellow LatAm Short Term Rentals Specialist Nomah After Job Losses

The Mexican short-term rentals marketplace operator Casai has merged with its Brazilian counterpart Nomah. Existing investors including a16z and Monashees...

Read More
Shutterstock 147091049
REA India Sidesteps Agents with Country's First User Subscription Service - 'Housing Premium'

The REA India-owned real estate portal has announced the launch of a new user subscription service that aims to...

Read More
North Media Posts Q2 Financial Results—BoligPortal on Track

North Media, the media group and operator of Danish Portal BoligPortal, released its Q2 2022 financial report, with results "as...

Read More

Editor's Pick