Alma Media Q3 2026: Marketplaces Profit Up 30% to €12.8m as Outlook Rises

October 29, 2026

Alma Media, owner of Finnish property portals Etuovi.com and Vuokraovi.com, has reported third-quarter results and raised its revenue outlook for 2026. Its Alma Marketplaces segment lifted adjusted operating profit 30% to €12.8 million, and real estate revenue rose 16% even though the company's own traffic and listings figures were flat.

Highlights from Alma Media's interim report for the three months to 30 September 2026 include:

  • Group revenue of €84.2 million, up 6.3%
  • Adjusted operating profit of €26.3 million, up 15.8%, a margin of 31.2%
  • Alma Marketplaces revenue of €32.3 million, up 12.9%
  • Alma Marketplaces adjusted operating profit of €12.8 million, up 30.4%, a margin of 39.7% against 34.4%
  • Real estate revenue of €12.7 million, up 15.9%, or 14.4% organically
  • Real estate marketplace visitors of 999,000 a month, down 0.2%, and average listings of 240,000, down 0.7%
  • Full-year revenue now expected to grow, after previously being expected to stay at the 2025 level

President and CEO Kai Telanne said in his review: "Alma Marketplaces continued its strong performance across businesses."

The real estate growth came from selling more to the same audience. Alma says visitors to its real estate marketplaces fell 0.2% and average listings fell 0.7%. Over the same three months, the Confederation of Real Estate Agencies in Finland counted 13,269 residential transactions, down 13.9%. Real estate revenue still grew 15.9%. Classified revenue in the unit rose 11.0%, helped by Sweden, and Alma pointed to demand for its Real Estate Insights data services and growth at DIAS, its digital housing transaction platform.

That is a sharp change in the traffic numbers since Q2, when Alma reported real estate visitors up 9.2% and listings up 3.9%. Revenue growth, at 14.8% in Q2, held up and slightly improved.

Adjusted expenses at Alma Marketplaces rose 4.0% to €19.5 million while revenue grew 12.9%, and the company credits acquisition synergies and restructuring. The 39.7% margin is the segment's highest in the five quarters the report breaks out, up from 34.6% in Q2 and 28.8% in Q4 2025. Excluding acquired businesses, segment revenue grew 10.2%.

The group outlook moved in the same direction. In August Alma expected 2026 revenue to stay at the 2025 level of €327.1 million. It now expects revenue to grow, with adjusted operating profit also still forecast to rise from €82.1 million. The company says the outlook does not assume a material improvement in market conditions.

Alma also bought KTI Kiinteistötieto, a property market data provider with revenue of about €3 million in 2025, on 28 October. It will be reported in Alma Marketplaces from November. With traffic and listings flat and Finnish transactions down 13.9%, Alma's real estate growth now rests on pricing and services, and KTI adds to the services side.

October 29, 2026
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

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