Aussie Challenger View.com.au Makes Fresh Traffic Claims

June 27, 2024
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Aussie challenger portal View.com.au claims it recorded audience figures of 1.24 million for May citing figures from the Australian division of the IPSOS Iris Online Audience Measurement Service. View says its internal figures from Google Analytics put the figure even higher at 1.8M.

The numbers are a 14% increase from April and surpass its previous high of 1.09 million in February. the company claims that its growth occurred against a backdrop of a 4.6% industry decline from April to May.

Paul Tyrrell, Chief Marketing Officer of View Media Group, remarked, "It's great to finish off the Autumn campaign period so strongly. We’re still only 8 months in since the launch of view.com.au and we couldn't be happier with the audience growth as we move into our winter hiatus across June & July.”

Tyrell also highlighted upcoming growth opportunities that View has thanks to its relationship with broadcaster Seven West Media which has invested in the portal enterprise.

“Channel Seven’s AFL finals series is the perfect timing for us to build aggressively through spring. This on top of further Seven West Media integrations puts us in the perfect position for a massive spring.”

View is a re-launched version of Realestateview, a historical challenger to REA Group and Domain. Former Domain boss Antony Catalano along with billionaire business partner Alex Waislitz first invested in the portal in 2020, going on to acquire a controlling interest in 2022.

The portal is now part of View Media Group, an umbrella company that encompasses several PropTech enterprises including B2B utilities firm Beevo and marketing specialist The Today Business which was acquired in October 2022.

View uses a freemium model for listings and plans to distinguish itself from other portals by monetising mainly from adjacent revenue streams such as utilities and finance. The portal reportedly plans to launch finance products backed by its partner Australia and New Zealand Banking Group (ANZ) shortly.

Previous traffic claims made by View back in April were strongly refuted by fellow Aussie challenger Homely.

June 27, 2024
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

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