Aussie Challenger View.com.au Makes Fresh Traffic Claims

Aussie challenger portal View.com.au claims it recorded audience figures of 1.24 million for May citing figures from the Australian division of the IPSOS Iris Online Audience Measurement Service. View says its internal figures from Google Analytics put the figure even higher at 1.8M.

The numbers are a 14% increase from April and surpass its previous high of 1.09 million in February. the company claims that its growth occurred against a backdrop of a 4.6% industry decline from April to May.

Paul Tyrrell, Chief Marketing Officer of View Media Group, remarked, "It's great to finish off the Autumn campaign period so strongly. We’re still only 8 months in since the launch of view.com.au and we couldn't be happier with the audience growth as we move into our winter hiatus across June & July.”

Tyrell also highlighted upcoming growth opportunities that View has thanks to its relationship with broadcaster Seven West Media which has invested in the portal enterprise.

“Channel Seven’s AFL finals series is the perfect timing for us to build aggressively through spring. This on top of further Seven West Media integrations puts us in the perfect position for a massive spring.”