Aussie Portal Homely Partners with National Property Group to Improve Data for Users

May 3, 2022
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The Australian real estate portal company Homely has announced a strategic partnership with housing data specialist National Property Group (NPG).

The agreement will see data from NPG's 40 year property database incorporated into Homely's portal operations. Consumers will be able to see enhanced data around recent sales, improved AVM estimates as well as government and demographic data to enhance Homely's already popular neighbourhood guides.

For agents, the partnership will allow access to data enrichment products to support accurate property estimates and more compelling listing conversations.

“The integration with National Property Group complements our much-loved unique suburb review content, giving consumers all the tools they need to find their home on Homely,” says Homely's Head of Product, Luke Kenyon. “Strategic partnerships drive 10x growth in companies like Homely. Having worked on similar strategic partnerships, I couldn’t be more excited about this. The National Property Group partnership is a natural next step for Homely as we look to disrupt the industry.”

“Partnerships like this one with Homely, enable us to continue to break down silos in the property technology industry, and empower both consumers and property professionals to get the data and information they need, then take action, without the complexity of many different platforms,” says Don Harb, Chief Operating Officer at National Property Group. “Through our increasingly expansive data set and integrations, we empower people to do more with data, as quickly, simply and confidently as possible.”

Homely is far from the first real estate portal company to partner with a property data specialist company to enhance its offering for customers and users alike. In Germany, ImmoScout24 recently extended an agreement with specialist firm Sprengnetter while in the UK both OneDome and OnTheMarket have agreements with data company Sprift.

May 3, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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