Austria-based Marketplace Giant Willhaben Partners with Insurance Company Uniqa

WillHaben, Austria's largest advertising portal, has partnered with insurance company Uniqa and will offer home insurance products and services for the first time, starting this year.

Related insurance products will be 'just a few clicks' away from real estate listings, with Uniqa deemed a 'preferred partner' for WillHaben customers. The collaboration will specifically focus on offering insurance products for apartments/flats and single-family homes.

WillHaben is a free-to-list digital marketplace horizontal across markets including cars, jobs, and real estate. The site gets 4.5M unique visitors every month, and has more than 80,000 real estate listings on its marketplace. Uniqa, founded in 1971, has a market share of around 21%, making it the second-largest insurance company in Austria.

Jochen Schneeberger, head of digital advertising at WillHaben, said:

"We are pleased that we are able to advise renowned customers such as Uniqa with the expertise of our digital advertising team and accompany them on their way. With a variety of digital advertising solutions, we want to jointly achieve the best possible result for the campaign goal and support our partner Uniqa in promoting their new ecosystem."