Baltic Classifieds Group H1 2026: Revenues up 20% for "Outstanding" Real Estate Segment

Baltic Classifieds Group, which operates over a dozen leading classifieds platforms in Lithuania, Estonia, and Latvia, has released typically strong results for the first six months of the 2026 financial year.

Highlights include:

• Revenue was €44.8 million, up 7% year-on-year.
• Of which, Real estate revenues were 13.2 million, up 20% year-on-year.
• EBITDA was €35.2 million, up 7%, with a flat EBITDA margin of 78%.
• Operating was €31.1 million, up 18%.
• Cash generated from operating activities grew 4% to €35.7 million.

BCG operates several household brands in the Baltics, primarily in the automotive and real estate verticals. It was a strong first half of the year for the Group, with core classifieds revenues of nearly €45 million in the first six months. BCG said operating profits of €34.8 million for the quarter tracked close to EBITDA.

Real estate is the second vertical for BCG, which operates a slightly larger autos division (€16 million, flat y-o-y). Revenues grew 20 per cent despite a 7 per cent reduction in listings volume for the period. Real estate brokers increased by four per cent from last year, to 5,295. Active real estate ads also fell, five per cent from the previous year.

Monthly revenue per active real estate ad increased 25% to €31, and revenue per listed ad rose 27% to €82.

BCG attributed revenue growth to price increases implemented in the first half of the year, resulting in healthy revenue boosts across the board.

According to BCG's release, one new product was Property Price Compass—allowing agents in Lithuania to assess the asking price of an apartment.

Integrating technology from the recently acquired Untu.lt platform, we developed a product that extracts data on actual nearby transactions, connects it to listing history, and provides a competition overview with typical selling times. The agent can then perform a final professional review and provide a pricing report for the vendor, backing their suggestion with real data.

At Untu.lt, agents now contact purchased leads via an AI-assisted call tracking service that logs what has been spoken on the phone, suggesting next actions and providing more visibility of what is happening post lead acquisition.

In C2C, we saw some market headwinds, but higher uptake of more premium longer-duration packages. Real Estate remained very strong, with a shift toward premium longer-duration packages, decreasing the need to extend the ad. This has driven a yield expansion but resulted in a 7% decline in listed and extended ads, and 5% fewer active ads due to faster sales. Real Estate ARPU is up 16% driven by the price and packaging changes implemented at the end of H1 2025.

Baltic Classifieds Group Assets

Justinas Šimkus, Chief Executive Officer of Baltic Classifieds Group, said:

“Aside from the tax-affected Estonian Auto segment, we delivered strong double-digit revenue growth, with our core revenue streams - B2C and C2C - up 15% and 8% respectively. This performance was driven in particular by another outstanding year in our Real Estate business, marking its second consecutive year of exceptional results. In the spring, we implemented C2C pricing changes that generated healthy yield improvements.

"More recently, we successfully launched our B2C pricing and packaging changes, which, combined with strong B2C customer base, positions us well for growth in the second half of the year and into the next financial cycle. I want to extend my sincere thanks to all BCG employees for their dedication and contribution to these results, and for accelerating the scale and speed at which we bring data and AI innovations to our customers."