Baltic Classifieds Group H1 2025: Revenues Up 17% as Market Leadership Remains "Strong as Ever"

Baltic Classifieds Group (BCG), which operates several clear market-leading marketplaces across segments including autos and real estate in Europe, has released its half-year financial statement for the first 6 months of the 2025 financial year.

Highlights include:

• Overall revenues were up 17% YoY, to €41.8 million
• Real estate revenues were up 26% YoY, to €11 million
• EBITDA grew 18% to €32.9 million (was €27.8 million in H1 2024)
• Operating profit grew 36% YoY, to €26.4 million, up from €19.4 million in H1 2024
• Cash and cash equivalents of €31.7 million

BCG owns the majority of the main players in the real estate, cars and jobs classified marketplaces spaces in Estonia, Lithuania and Latvia, with a strong market leadership position across all its core markets.

Justinas Šimkus, Chief Executive Officer of Baltic Classifieds Group, said:

“The first half of the year delivered a solid financial performance, laying a strong foundation for our full-year results. The compounding effect of sustained strong growth has led to our EBITDA doubling in just 3.5 years after our IPO, which is a remarkable achievement of which I am very proud. All three vertical business lines have excelled, achieving record numbers of advertisers, an enhanced competitive position, and increased yields across our portfolio.

"While growth in the generalist segment has been slower, its unique contribution to achieving synergies across our portfolio remains invaluable.
Our core revenue streams, which contribute 90% of our total revenue - B2C and C2C - have achieved remarkable growth, with both segments reporting a 17% increase."

Additionally, Real Estate ARPU was up 19% driven by subscription fees and packaging changes, which took place at the end of H1 2024.

Baltic Classifieds Group Assets

BCG said it has made improvements to its Real Estate segment this half-year, including:

At Aruodas.lt, we have implemented a segmentation system for self-service customers, allowing us to apply different monetisation strategies for private sellers and developers. Additionally, we have introduced new B2C packages specifically designed for co-living projects. This emerging property type has distinct characteristics, prompting us to tailor our offerings to meet its unique needs.

We’ve also launched an interior design gallery showcasing concepts from local designers who present their portfolios on Paslaugos.lt. Meanwhile, at KV.ee, we’ve significantly upgraded our map search functionality by enhancing accuracy and focusing on user experience. Furthermore, we have improved the quality of our listings by integrating data from the state registry, streamlining the listing process, and reducing inaccuracies.

Earlier this year, the leading global private equity advisory firm Apax sold all of its approximately 63 million shares (13% holding) in BCG to public market investors for circa €150 million.