Leading Czech real estate platform, Bezrealitky.cz, has announced it has purchased 50% of Maxima Reality’s shares for an undisclosed amount. With this move, Bezrealitky will leverage the added investment with the launch of a new service called Comfort.
Marek Rosenbaum, the owner of Bezrealitky, said:
"Our development will lead despite acquisitions, it is currently a more rational way than building only on our own growth. If we want to maintain our privileged position as a leader in the digitalization of the real estate industry, to have a decisive say in online mortgages, for example, we must strengthen our model accordingly.”
Along with the new service that includes i-Buying capabilities, Bezrealitky is going to boost its investments in real estate to promote growth.
Bezrealitky CEO Hendrik Meyer, said:
"At present, this is an amount in the order of hundreds of millions to one billion crowns intended for both investments in real estate sold and express sales into our property.”
Other investments in Maxima Reality include Finep, which resulted in a net profit of 1.6 million from sales and 64 million crowns.
In 2020, Bezrealitky saw revenues spike from 25 million to 50 million crowns year-over-year. Its profit also spiked by a third to almost 20 million crowns.
Maxima Reality launched in 1996, started by Marta Slánská. Finep took control in 2014 and replaced Maxima’s ownership with its own director, Vladimír Zuzák, five years later.