Boomin Claims More Than 20% of Homeowners List With an Agent After Using ‘SmartVal’ tool

May 24, 2022
Share this Post: 

Property portal Boomin has released new figures surrounding its property valuation tool, SmartVal.

Boomin says that over 20% of homeowners who receive a SmartVal go on to list their property with an agent. The estimation is based on 300,000 SmartVal requests made since the product was launched September 2021.

SmartVal, which Boomin claims is the most accurate online property valuation tool available on the market, lets homeowners choose local agents to provide a valuation of their property in as quickly as 15 minutes, with supplementary market data and details provided by the homeowner to give extra accuracy to the valuation. The product has been heavily marketed by the nascent portal company and underwent an upgrade back in November.

After they receive a valuation, the homeowner can then choose to list their property with one of the chosen agents.

Boomin Michael BruceMichael Bruce, founder and CEO, said:

“There is growing understanding and acceptance within the agent community that our offering is very different from that of the traditional portals. Our tools are creating new business opportunities for agents and getting them engaged with unique customers earlier in their property journey.”

“SmartVal is but one example of our unique value creation, where together with TwentyCi we estimate that already over 20% of SmartVals convert into a live property listing. We expect this number to rise.”

Boomin was publicly launched in April 2021 by Michael Bruce, his brother Kenny, and David Kavanagh, following on from the Bruce brothers experiences with their previous startup Purplebricks.

May 24, 2022
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Alto Announces Integration with Bridge AI for Zoopla Customers

Alto, part of the recently-renamed Houseful (formerly Zoopla Property Group) has announced a new integration with Bridge AI. Bridge AI...

Read More
Yandex Bleak Houses
Rumoured Sale of Russian Giant Yandex to Consortium That Owns Rival Avito

Forbes is reporting that Russian marketplace giant Yandex is in talks for a buyout by a Russian-led consortium of investors....

Read More
Propertyheads 1 1
UK Challenger PropertyHeads Buys Out Failed Rival and Claims Fourth Spot in Portal Wars

The British challenger portal PropertyHeads is now claiming to be the UK's fourth-largest player having acquired assets from failed rival...

Read More
Shutterstock 750308431
Swiss Marketplace Group Announces Move Fribourg

Swiss Marketplace Group (SMG) has announced that the company is gearing up to move its regional office from the small...

Read More

Editor's Pick