Michael Bruce Settles With Boomin Liquidators Over My Bespoke Room Deal

Former Boomin boss Michael Bruce has reached a without prejudice settlement with the liquidators of the collapsed UK property portal, bringing to a close an investigation into the ownership of My Bespoke Room.

The settlement, agreed with liquidators BK Plus, is valued at £60,000 and will be paid in three annual instalments of £20,000, with the first instalment already received. The agreement relates to the circumstances surrounding My Bespoke Room’s acquisition of intellectual property linked to Boomin.

Boomin was launched in 2021 by Michael and Kenny Bruce, the founders of Purplebricks, with ambitions to disrupt the UK portal duopoly dominated by Rightmove and Zoopla. Backed by significant venture capital, the platform positioned itself as a next-generation portal, offering early access listings, richer data and a broader ecosystem of home-related services.

My Bespoke Room, an online interior design marketplace offering digital room visualisations and curated shopping, sat squarely within that wider vision. The business was acquired by Bruce in June 2022, several months before Boomin collapsed in November of the same year after failing to secure further funding amid a sharply slowing housing market.

Following Boomin’s liquidation, BK Plus appointed legal advisers to review asset disposals made prior to the collapse, including the transfer of IP associated with My Bespoke Room. The settlement removes the need for further action on that front, without any admission of liability.

The broader picture for creditors remains bleak. Boomin’s liquidation documents list 158 unsecured creditors, including 74 former employees owed redundancy and other payments. Total unsecured claims stand at £7.3m, with liquidators estimating that net assets will not exceed £10,000.