Claim: Purplebricks Canada offers staff PTO for fake good reviews

January 30, 2020
Share this Post: 

Purplebricks headquarters in the UK has declined to comment on a claim that its Canadian arm is offering employees paid days off if they leave fake five-star reviews on Facebook and Google.

In Canada, Purplebricks has emphasized that it was an isolated and misguided initiative, which was a one-off last March.

According to Forbes the 200-strong staff in Canada were sent an email by the marketing department, in which they were told to ask their family and friends to leave glowing online reviews, “whether or not” they were Purplebricks customers.

The email said:

“No need to fabricate stories, just an ‘I think Purplebricks is great,’ or ‘Purplebricks is the future of real estate’ would be fantastic!'”.

The employees then had to take screenshots of the reviews they “helped generate” as proof and send them back to the company’s marketing department.

“The staff member who accumulates the most reviews from family and friends will win a PAID DAY OFF!"

The marketing department however discouraged staff from posting reviews themselves, as fake reviews “could get us into hot water!”

The email explained that when real estate broker platform ComFree was acquired by Purplebricks, in 2018, they “weren’t able to bring our stellar Facebook and Google reviews with us”.

Read more here

January 30, 2020

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Product Roundup 29.11.22
Product Roundup: Rightmove, Casavo, AVIV Group

There have been some noteworthy product updates across the portal space recently. Interestingly, some big names are investing heavily in...

Read More
Ringier Ag
Ringier (Switzerland) Agrees to Acquire 100% of Shares in Ringier One Africa Media

Swiss-based media company Ringier AG—owner of around 130 subsidiary businesses including real estate online marketplaces—has agreed to acquire almost 100%...

Read More
Funding Roundup Wynwood Homesfy
More Funding Rounds Closed as Wynwood House and Homesfy Plan Major Expansions in LATAM and India Respectively

Hot after news that UK-based Giraffe360 and Finnish iBuyer Rive each completed multi-million funding rounds, two more companies have announced...

Read More
Boomin Chain
Mortgage Advice Bureau Writes off Boomin Investment as the Failed Portal Publicises its £10M Debts

The Mortgage Advice Bureau (MAB) has written off its £2.5m investment in Boomin, the UK portal that went bust last...

Read More

Editor's Pick