EaseMyTrip prepares for international expansion and boosted services

EaseMyTrip is also looking to scale up its hotel booking and holiday package offerings.

EaseMyTrip, India’s third largest online ticketing and travel company, is planning to expand its international footprint to support its customers and grow its hotel booking and holiday package businesses, a company executive said.

The company, which does not charge transaction fee from customers unlike other online travel companies and even the airlines, has already established its presence in Thailand, UAE, Singapore, Maldives, and U.K.. It is also planning to set up offices in the U.S. and Europe.

“Recently we started foraying into international markets and now want to expand our base. We will set up offices in multiple locations in the U.S. and Europe. Each office will involve an investment of around $1 million.”

— Prashant Pitti, Executive Director and CTO, EaseMyTrip

On the rationale behind going big internationally he said:

“We observed that around 17% of total international visitors travel for the first time. So we started identifying all their pain points. One of the key findings was that when first time abroad, they are most anxious as soon as they land at an international airport since they heavily depend on the driver for pick-up and drop at their hotel. And it turned out that these drivers were usually late around 23% of the time, causing anxiety."

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