EMPG vs PropertyFinder: Where do they Compete in the MENA Region

December 21, 2020
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Last time, we looked at South America where we compared three heavy-hitters in the real estate industry, the portals they own, and in which markets they compete. 

Hopping over to the MENA region, we look at the two biggest players in the real estate industry in the Middle East and Northern Africa- PropertyFinder and EMPG.

Mena Empg Propertyfinder



Bespoke classifieds owner rapidly growing with constant acquisitions, EMPG focuses on this region, pumping its resources and support into emerging markets across the Middle East and Northern Africa. EMPG’s flagship ventures are Bayut.com in the UAE, Saudi Arabia, and Jordan, Mubawab in Morocco and Tunisia.


EMPG acquired the Moroccan real estate classifieds platform in May of 2018 for an undisclosed amount. Mubawab is present in a number of countries in the region and was the obvious choice for EMPG to further expand into Africa. 


EMPG received Mubawab.tn as part of the acquisition of its headquartered platform, Mubawab.ma.


EMPG received Mubawab.dz as part of the acquisition of its headquartered platform, Mubawab.ma.


EMPG entered a strategic partnership with OLX in April 2020, which made EMPG the largest OLX shareholder and bringing up its valuation to $1 billion. 


As part of the EMPG OLX partnership in April 2020, EMPG got hold of OLX’s Lebanon platform, as well.

Saudi Arabia

In June of 2019, bayut expanded into Saudi Arabia. EMPG is the parent company of bayut, giving it a solid hold within the region as bayut’s presence is not only rampant, but the popularity of the platform is an important factor for holding onto the MENA markets. 


In the UAE, EMPG has hold of two portals thanks to prior acquisitions. It acquired dubizzle through the OLX partnership, and then bayut, it’s subsidiary, which is headquartered in the UAE. 


Bayut has roots in Jordan as well, making it another market under EMPG’s control. 


As part of the EMPG OLX partnership in April 2020, EMPG got hold of OLX’s Oman’s platform, as well.


ErebGlobal is an EMPG-backed real estate acquisition portal with site offices in Turkey.


Property Finder

Property Finder is another leader in the MENA region, having a number of its own portals spread throughout the major markets within the Middle East and Northern Africa. Property Finder’s portals are present in the UAE, Saudi Arabia, Bahrain, Qatar, Egypt, Lebanon, and Morocco. 


Outlier when it comes to Property Finder’s subsidiaries, Sarouty was founded in 2014 in Morocco and runs the real estate sector of the country. In 2016, it acquired Selektimmo, cinching its position as one of the largest real estate portals in Morocco.

December 21, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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