Supporting its consumers is something companies should always have in mind to ensure loyalty and confidence in a brand. Realtor.com has recently announced that it will begin displaying flood data on every property, including a flood-risk score from First Street Foundation.
The flood-risk score will display numbers between 1 and 10 to represent the risk of flooding over a 30-year mortgage and will display its flood zone determined by FEMA.
Leslie Jordan, Senior VP of Poduct at realtor.com, said:
“Historically, determining a property’s flood risk was an onerous process — in some cases, potential buyers would have no idea a property was in a flood zone until it was flagged by the mortgage company before closing, or in some cases not at all. By surfacing this information upfront, consumers can avoid surprises and have all the information they need to make informed decisions and feel confident about the home buying process.”
Matthew Eby, Executive Director of First Street Foundation, said
“By democratizing access to this information, First Street Foundation is helping homeowners protect what is likely their largest, most valuable asset: their home.”
With the risk of hurricanes, floods, and other natural disasters around the country, arming existing homeowners and potential buyers with this kind of information allows for realtor.com users to make better informed decisions and protective measures to not only save money, but lives.