"Floor Plans are Key," says Realestate.co.nz CEO as Portal Introduces AI

July 21, 2023
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Realestate.co.nz has introduced AI to its marketplace, with CEO Sarah Wood claiming that listings with AI-detected floorplans will be a "decisive factor" in how home buyers choose their next property.

Recent research done by realestate.co.nz shows that the most sought-after information when it comes to property listings is floor plans.

Realestate.co.nz will use AI to detect and surface listings with floorplans to the top of search results to streamline the search process.

In a story published on NZ publication idealog.co.nz, Wood said:

"We know that listings with floor plans are viewed for 3.39 minutes longer, on average, than those without, and they receive 20.5 percent more enquiries.

“But if a floor plan is buried amongst a sea of other property images, it’s just not working hard for the seller.”

Realestate.co.nz observed that since the AI rollout on its platform, the number of listings showing floor plans in search results has increased from 10% to 20%.

July 21, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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