Hemnet Launches "The Way Home" Brand Campaign

September 19, 2022
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Hemnet has launched its first brand campaign in several years.

"The Way Home" campaign serves to remind Swedes about the value of an open housing market—and that Hemnet brings together a large part of Sweden's prospective home buyers, real estate agents and homes for sale in one place.

The campaign will span television commercials, social media ads—one of which you can view below.

Jessica Sjöberg, Chief Communications and brand officer at Hemnet, said:

"Hemnet is one of the most well-known brands in Sweden, but it's been a long time since we talked about our purpose in any broader communication. That is why we think it is time to remind our consumers about the value that Hemnet creates as the property portal that gathers the most prospective home buyers, real estate agents and homes for sale in one place.

"Since its inception, Hemnet has considered its most important mission to make finding a new home as easy, efficient and smooth as possible. We believe that the way to get there is through an open and transparent housing market, and that such a market benefits everyone by making it easier for more people to connect and find the right home. These are some of the fundamental messages of our new campaign and the brand concept on which it is based."

Online Marketplaces recently named Hemnet the "biggest winner" in 2022 after the company posted strong interim results in July. The marketplace went public in 2021 and has capitalized on a dominant position in the Swedish housing market.

See one of Hemnet's ads here:

September 19, 2022
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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