Facebook Marketplace’s growth is equally astonishing. In three years, it has become the new Craigslist. Facebook Marketplace is now in 70 countries and used by more than 800 million people worldwide each month—and now, the Broker Public Portal (BPP) with Homesnap has become a source of data for real estate rental listings on Facebook Marketplace.
Individual MLSs that have joined the BPP may elect to share their rental listings for display on Facebook Marketplace. For both renters and agents, this is a game changer. Facebook is doing it the right way—and the best way—by partnering with the real estate industry through BPP.
Many agents today struggle to maximize the value of social media. Homesnap’s partnership with Facebook is good for both agents and consumers: Renters get access to accurate, reliable information about rental listings, and agents get real leads from real people.
As REALTORS®, we have always helped first-time buyers—about 40 percent of the market today. That involves educating them to compare renting versus buying. By providing a way for agents and brokers to talk to renters, Facebook and Homesnap are helping both groups.
Yes-MLS has been an enthusiastic supporter of the BPP from inception. Our original motivation was to help our brokers and agents generate leads without having to pay third-party advertising portals. Almost immediately, Facebook Marketplace developed new business opportunities for our members.
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