Back in March, Homesnap had entered an agreement with Facebook and Google and now, that partnership has blossomed into an innovative advertising solution for real estate agents.
Called Homesnap Pro+ Concierge, this tool uses machine learning to run custom ads on Facebook and Google and gather pre-qualified leads for real estate agents.
Agents using Concierge will gain access to Homesnap’s personalized marketing team to help them design and engineer advertisements and aid in lead generation through the use of machine learning and Homesnaps newest algorithms that target prospective buyers and sellers.
As leads from agents' campaigns come in, Concierge handles vetting these leads via phone, text, and email. Then, Concierge provides agents with key details including location, price range, timeframe, and homeowner/mortgage status.
After that, agents have the pick of the litter with consumers looking to connect to begin the buyer and selling process.
Homesnap CEO John Mazur, said:
"Concierge allows agents to run powerful lead gen campaigns and save time by not chasing dubious leads on third-party consumer home search portals. Like all Homesnap products, Concierge was designed to give agents the information they need to build their business most efficiently so they can focus on client service and closing deals."
Concierge doesn’t stop at just developing the ads and gathering the leads. Agents can utilize the tool through the entire real estate transaction lifecycle. It continuously optimizes the campaign to help agents stay in front of relevant prospects.
Lou Mintzer, Chief Product Officer at Homesnap, said”
"Pro+ Concierge is a best-in-class lead qualification and digital marketing product. Campaigns are managed by a combination of real humans who are experts in the digital advertising space and machine learning that understands the real estate market, ultimately saving agents hundreds of hours each month."
Agents who sign up for Concierge are given access to Homesnap’s new analytics suite which includes lead details and qualifying info, and complete access to Homesnap Pro+.
This is just the latest product developed and offered by Homesnap. The company is a proptech giant that focuses on developing MLS solutions for agents across the country.
Most real estate companies rely on proptech. Companies that develop these capabilities have their work cut out for them now more than ever, as the world grips with the societal changes that have taken place due to the COVID crisis. Concierge will continue to gain features throughout the year, says Homesnap.