Hungarian Portal Ingatlan Invests for 25% Stake in Mortgage Broker Hitelnet

December 21, 2022
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Leading Hungarian real estate portal Ingatlan has announced an investment in Hitelnet, one of the country's leading mortgage brokerage companies.

Although Ingatlan confirmed that the deal did not involve any cash flow between the two parties, a company statement did reveal that the stake taken in Hitelnet was 25% and that Hitelnet will become the exclusive brokerage of

The Budapest-based online classifieds company runs the dominant real estate marketplace in Hungary and already owns and operates its own mortgage brokerage business.

The brokerage team of 50 from will now join Hitelnet with Ingatlan saying in a statement that the aim of the recent investment was to widen the services provided by

Szilárd Fitos, owner of Hitelnet said: “The two companies together helped to lend over 100 billion HUF (~250M Euro) in 2021 on the market of residential loans. As a result of the investment the brokerage network of Hitelnet reaches 500 agents.”

“ continues to support their users to find the best loans using the service called Loan Manager (Hitelintéző) which is available for anyone who is looking for real estates on Loan Manager calculates how each property can be financed by the searchers based on the profile they create and Hitelnet will help these people to actually get the loan," commented Levente Korponai, Manager of

Ingatlan is far from the only portal company to delve into the mortgage business with Online Marketplaces' Portal Agencies Report from earlier this year finding that leading portal companies move into the mortgage sector far more than any other when looking to diversify their revenues.

Some of the larger deals between portal companies and mortgage specialists from recent times include...

December 21, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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