Igluu looks to compete in the MLS big leagues

Startup Igluu looks to create a citywide platform to knock leading firms off the pedestal 

Another player recently announced its intention to create a definitive listing portal for New York City agents and the greater public.

To do it, Igluu, a three-year-old New York-based startup, is partnering with software company Stratus Data Systems, which builds and licenses multiple listings service systems for clients in Canada and the U.S.

Igluu is one of several companies vying to build a listings platform to displace StreetEasy’s hold on the market. Among them is RealPlus, backed by four of the city’s largest brokerages, and OneKey — formerly known as New York MLS — which was formed after the Hudson Gateway Association of Realtors and the Long Island Board of Realtors merged their systems.

Though Igluu already has an active listing platform, a 35-person team from Stratus is preparing a new version that will roll out in the first quarter of 2020 and, the creators hope, dominate the marketplace. Stratus has built systems for The Toronto Real Estate Board, the Real Estate Board of New York and OneKey. Igluu also aggregates listings from various MLS partners’ data feeds, including REBNY, OLR, RealtyMX and Spherexx.

Igluu Co-Founder and CEO Martin Mucha told the group of brokers, investors and partners at a private breakfast event that the new platform will include a chat function to facilitate group and client communication; various integrations with other apps, such as Google Drive; a payment service provider called Wirecard; and access to public records through Cherre. It will work with iOS and Android operating systems.

“It’s really a social network, not just a listing platform,” Mucha said.

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