Inmuebles24's Consumer Behavior in LATAM Survey Results

December 30, 2020
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Mexican property portal, Inmuebles24, has launched a survey to find what specifics LATAM homebuyers are looking for when it comes to the purchase of a home. It’s not surprising that the pandemic has shifted consumer behavior in many sectors and real estate wasn’t immune to its own taste of transformation. 

In the survey, the platform found that in Latin America, the pandemic has resulted in an uptick of people interested in moving.

The survey has broken it down by country and how many people are interested in changing homes as a result of the pandemic. The three countries with the highest percentage of survey takers looking to move are:

  • Mexico: 51.2%
  • Argentina: 62.1%
  • Brazil: 58.5%

When it comes to how Latin American house-hunters find homes for sale or rent, the survey found that 49% of those surveyed would choose to look for a home through online portals. Of that percentage, Mexicans (40.8%) and Argentinians (59.6%) were the most likely to use online portals. 

Other highlights from the survey include:

  • 27% think it’s too expensive to buy property now
  • 29% see no problem with buying property now
  • 20% said they are limited by not wanting to expose themselves to Covid
  • 8.13% moved within the last year

Those wishing to move in the near future were categorized like this:

  • Argentina: 50.4%
  • Brazil: 78.2%
  • Ecuador: 76.4%
  • Panama: 72.7%
  • Peru: 57.3%
  • Mexico: 45.5%

Other factors the survey covered revealed that the pandemic has changed the needs a person has when it comes to a home, something that surveys run by real estate companies around the world have also found- bigger houses, office space, and away from metro areas.

December 30, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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