Interview: Plum Guide's luxury vacation rentals expand to 6 cities

Plum Guide, the Airbnb for the One Percent

Founded in 2016, the London-based vacation rental service uses an algorithm to sniff out the creme de la creme of vacation properties across more than 25 major rental sites.

By identifying the short-term rentals with near-perfect customer ratings, Plum Guide puts a spotlight on the top one percent of properties in the cities featured on its site.

Fresh from an infusion of $18.5 million from early-stage investors this year (led by Talis Capital), Plum Guide is expanding to six new cities this summer: Barcelona, Berlin, Copenhagen, Lisbon, Madrid, and Tel Aviv. And while $18.5 million might sound like a ton of cash for an algorithm, it should be noted that Plum Guide sends actual humans to inspect each property. The rentals—from one-bedrooms to mega-mansions in Malibu—are rated on a rigorous checklist that includes everything from the height of the shower head to how fluffy the pillows are.

As the company prepared for its European expansion, Plum Guide Founder Doron Meyassed talked about the site's service and what makes for a plum booking.

For those who don’t know about Plum Guide, what are the key ways the brand distinguishes itself from Airbnb or a luxury rental service like OneFineStay? 

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