"An online event is a perfect solution at a time when consumers want to stay at home, and real estate developers and agents prefer not to travel," said Georg Chmiel, Juwai IQI Executive Chairman.
"In Hong Kong SAR and mainland China, buyers have as much desire for international property as ever, but they are avoiding big events and public activities. We also felt it wasn't fair to ask our international partners to travel to Hong Kong at this time," added Chmiel.
The JuwaiLive Seminar is set to stream on Facebook to cross-border property buyers in the Hong Kong region. Juwai.com will host while invited guests will make presentations on global real estate markets, showcase new projects and take part in interviews and panel discussions.
Real estate advertisers will be able to join the seminar from anywhere in the world, whether they are somewhere nearby in Hong Kong or another country entirely.
"JuwaiLive will be an online event," said Chmiel, "so we need to make the audience feel they are part of it. They can ask questions via live chat box during the live seminar, and interact privately with the speakers via email and WhatsApp. There will also be an exclusive question and answer session."'
Among the consumers invited to participate are the more than 2,700 attendees of previous Juwai events, tens of thousands who have enquired about international property via Juwai.com and an additional 50,000 consumers whom the company will be able to invite via targeted marketing.
"We have a comprehensive promotion and engagement plan to make sure we get the right audience for our speakers, sponsors and advertisers," concluded Chmiel.
Juwai IQI calls itself Asia's biggest proptech group for global properties and is the holding company that owns and operates IQI and Juwai.com. IQI is the No. 1 real estate network in Southeast Asia and the Middle East and sold US$1 billion of property in 2019. Juwai.com is the No. 1 Chinese marketplace for overseas property and reports advertising US$4 trillion of property from 91 countries every year.
SOURCE Juwai IQI
Edited by Gordana Davila