Realtor.com Parent Move Acquires Zenlist

Move Inc., the parent company of U.S. real estate portal Realtor.com, has announced that it has acquired Zenlist, a Proptech business that builds collaborative search and productivity tools for agents and their clients.

Headquartered in San Francisco, Zenlist is essentially a way for buyers' agents and their clients to collaborate on a home search. Founded in 2016, the platform uses MLS data to align agents and their clients in the discovery phase and offers analytics and client search insights.

Anna Marie Castiglioni, Head of Realtor.comNext, said:

"As shifting dynamics reshape the real estate industry, Realtor.com is investing in technology and tools that help our industry partners and real estate professionals stay resilient, relevant and ready for what's next. The acquisition of Zenlist marks a step forward in that effort.

"With Zenlist, we aim to deliver a more modern, transparent and cooperative consumer buying and selling experience – at a time when trust, openness and innovation matter more than ever."

Tom MacLeod, founder and CEO at Zenlist, said:

"We're excited to join the team at Realtor.com and view this acquisition as an incredible opportunity for our customers and team.

"By tapping into Realtor.com's trusted brand and scale, we'll be able to enhance our platform, broaden our offerings, and continue delivering top-tier services and tools to even more industry partners and professionals."

The acquisition is the first significant M&A expenditure that Move has sanctioned since its 2022 deal to acquire agent comparison site UpNest. The terms of the acquisition were not divulged, but a press release did state that Zenlist's employees would become Move employees.