Market Leader announces agent-owned ZIP codes and exclusive HouseValues leads

February 19, 2020
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Agents can now own their market with exclusively-owned ZIP codes for HouseValues leads.

Market Leader, a pioneer in lead generation and real estate technology, has announced the launch agent-owned ZIP codes for its HouseValues leads. First launched in 1999, HouseValues offers prospective home sellers a personalized home valuation and comparative market analysis, then passes consumer information on to a real estate agent that has signed up to receive HouseValues leads in their area.

Now, agents have the option to own an entire ZIP code and prevent other agents from receiving HouseValues leads in that area. Agents purchasing exclusivity would receive all leads generated from in the ZIP code(s) they own.

With 90 percent of consumers using the internet for their real estate-related searches, as reported by NAR, HouseValues provides agents a way to get in front of consumers beginning that journey online. Each HouseValues lead comes with insights, including property details and listing timeframe, that are sent directly to an agents’ CRM.

Robert Vickers, General Manager at Market Leader, said:

“Market Leader pioneered lead generation in the real estate industry over twenty years ago, giving agents and brokers access to new lead sources and ways to grow their businesses. Providing agents the opportunity to own their markets, exclusively, in today’s uber-competitive real estate landscape delivers an unrivaled advantage and we’re thrilled to be offering this new way for our customers to differentiate themselves.”

Aubie Pouncey, Broker KW Pacific NW, said:

“Market Leader and HouseValues have been phenomenal value-adds for my business since 2016. HouseValues is a great lead source and knowing the leads I receive are mine alone is great. The ability to lock down my entire ZIP code is a major win in my market. Not to mention the endless marketing opportunities I now have since I can market HouseValues as a national portal to grow my personal business – this is huge.”

Using the national brand power and domain authority that has established over the past 20+ years, Market Leader leverages HVs’ online presence online to generate seller leads for real estate agents across the U.S. and Canada. With a team of dedicated advertising experts driving high-intent traffic to, Market Leader is a Premier Google Partner and has spent the last 20 years gaining domain authority on search engines.

SOURCE Market Leader

February 19, 2020

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