My Altamira is a new tool for real estate agents

Silvia Castro Betancourt

November 26, 2019

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Altamira Asset Management announces the launch of My Altamira, a real estate asset management platform for servicers that unifies and simplifies the work of real estate agents, one of the main sales channels in the sector.

The platform digitizes the work of the APIs, integrates all the systems they currently use with Altamira and allows the use of a single channel to manage all the assigned assets and those in their area of ​​influence. Thanks to this platform, agents will be able to work more easily and efficiently in addition to reducing their sales times and significantly improving their results.

"With this initiative we anticipate the market again. The evolution of technology in the real estate sector is unstoppable and the future is to reinvent, innovate and rely on new technologies to optimize processes."

— Commercial Director of Real Estate de Altamira, Marcos Beltrán

My Altamira groups all information that an API needs in three large sections, which offer a permanent vision of the assets under management, the active marketing campaigns and the task management of each agent.

The information regarding the assets is presented graphically to offer a clear vision of fundamental data of daily work, such as the stock of Atamira in custody, the stock in the area of ​​influence, the sales of the month, the reserves, the works in progress or offers, among other things.

In the most commercial section, the API will be able to know the commercial and marketing strategy of Altamira, with relevant data to carry out its daily work, such as new assets published in the area, changes in price in real estate, waiting lists or the assets that are currently promoted in marketing campaigns. Access to this information in a single click can be a great boost for API activity.

The third section works as a personal assistant for the API. It allows you to sort and organize the list of tasks that you have under your responsibility, classifying them on a scale of three colors: green (task in progress), yellow (task to be monitored) and red (urgent task). In turn, these tasks are grouped into eight work trays differentiated by the status of the sales process, from tasks pending debugging, through visits to the asset and to the post-signature.

The platform looks to significantly speed up bureaucratic procedures to formalize real estate transactions. In fact, the API may upload photographs of the properties, attach the client documentation or digitally sign the purchase agreement, among other procedures.

Technologically, the platform also adapts to all devices with a correct display, so it allows you to work interchangeably from computers, tablets and mobile phones. Altamira thus offers APIs a tool that will allow them to work from anywhere.

The platform is launched to the entire network of APIs tomorrow, November 20 and will be fully operational next week.

In short, My Altamira, is a pioneer platform in real estate that offers APIs a new way of working, simpler, faster, more digital, so they can be much more efficient and improve their results.

Digital strategy

The launch of this application is part of Altamira's commitment to the digital transformation of the real estate business, one of the main axes of its strategy. The servicer has undergone a profound transformation in recent years, which has also allowed him to become a leader in digitalization in the real estate sector, in a constant search to give the best answers to the demands of his clients.

This digital strategy is reflected in three differential attributes: on boarding new asset portfolios to our platform in an agile, efficient and very competitive way; datamining systems to analyze market trends and real-time reporting of the commercial activity of our clients' assets; and cutting-edge digital marketing strategies and tools to connect each asset with its potential buyer.

Within the framework of this digital strategy, different marketing initiatives are framed for the end customer, such as the agreement to use the Amazon channel to sell homes, the facial recognition tool capable of determining the home that most fits with each user and others functionalities aimed at improving the user experience, such as the virtual visit, which allows the client to make a 360º visit of a home from any device. The company has also used the technology to allow its users to check from a computer how a home would look once it has been renovated or decorated.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.