News.com.au and realestate.com.au enter strategic partnership

August 1, 2019
Share this Post: 

News.com.au and realestate.com.au have announced that as of August 1st, their strategic content sharing partnership has begun. The collaboration promises to significantly enhance both sites’ consumer and commercial offerings.

The partnership will see news.com.au house a realestate.com.au module on its website, featuring the most up-to-date real estate news and lifestyle content, providing Australians great insights, data and advice throughout their property journey.

The two platforms have partnered up in the past, however, this is the first time a formalized union has been created between the companies, with both realestate.com.au module and news.com.au placements a new inclusion.

News.com.au General Manager, Melissa Overman said that the collaboration is important for the business and "This partnership is a great example of how we can leverage the strength of News Corp Australia’s network of digital brands.

“It’s a really exciting opportunity to bring these two digital powerhouses together to expand the context and reach of our content. news.com.au’s finance section has the largest Australian audience in the category driven by our unique approach to cost of living and personal finance stories.”

REA Group Chief Marketing Officer, Melina Cruickshank said that realestate.com.au is commited to enabling people to make smart and confident property decisions, adding, “This partnership will amplify our unparalleled demand for data and rich property insights.

“Combining both category leaders not only expands the value of real estate across the entire category, it helps all of our customers secure access to much larger audiences.”

news.com.au has a monthly audience of over 10 million and realestate.com.au has a monthly audience of over 8.6 million according to Nielsen Digital Content Ratings, June 2019.

 

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

Property Portal Watch Madrid Conference 2019 November 13-15

August 1, 2019

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Propertyguru Board Room
PropertyGuru Appoints REA Group CEO Owen Wilson to Board of Directors as a Non-Independent Director

Southeast Asian property portal operator PropertyGuru has announced the appointment to its board of REA Group CEO Owen Wilson. Wilson...

Read More
La Haus Queretaro
La Haus Growing Fast and Looking to Add Financing Products

Colombian PropTech startup La Haus has expanded to another Mexican city and is looking to increase the financial solutions it...

Read More
Rae Group Mortgages
REA Group to Consolidate Mortgage Brokerage Offering Under One Brand

Australian portal operator REA Group has announced that its mortgage brokerage business will operate under one brand. In 2017 REA...

Read More
Zillow No Sale
Zillow Pauses Homebuying Citing "Operational Capacity" Issues

Zillow has paused its home buying activities as its iBuying division works through a backlog of homes already on the...

Read More

Popular News