News.com.au and realestate.com.au enter strategic partnership

News.com.au and realestate.com.au have announced that as of August 1st, their strategic content sharing partnership has begun. The collaboration promises to significantly enhance both sites’ consumer and commercial offerings.

The partnership will see news.com.au house a realestate.com.au module on its website, featuring the most up-to-date real estate news and lifestyle content, providing Australians great insights, data and advice throughout their property journey.

The two platforms have partnered up in the past, however, this is the first time a formalized union has been created between the companies, with both realestate.com.au module and news.com.au placements a new inclusion.

News.com.au General Manager, Melissa Overman said that the collaboration is important for the business and "This partnership is a great example of how we can leverage the strength of News Corp Australia’s network of digital brands.

“It’s a really exciting opportunity to bring these two digital powerhouses together to expand the context and reach of our content. news.com.au’s finance section has the largest Australian audience in the category driven by our unique approach to cost of living and personal finance stories.”

REA Group Chief Marketing Officer, Melina Cruickshank said that realestate.com.au is commited to enabling people to make smart and confident property decisions, adding, “This partnership will amplify our unparalleled demand for data and rich property insights.

“Combining both category leaders not only expands the value of real estate across the entire category, it helps all of our customers secure access to much larger audiences.”

news.com.au has a monthly audience of over 10 million and realestate.com.au has a monthly audience of over 8.6 million according to Nielsen Digital Content Ratings, June 2019.

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