OLR's new public listing portal gives agents full control of listings

March 25, 2019
Share this Post: 

OLR's Linecity provides estate agents complete control of their listings

On-Line Residential (OLR) has a solution for the growing issues agents have when working with property portals. OLR has launched a consumer-facing marketplace for residential listings called Linecity. This new website will, according to the parent company, give agents full control of their listings.

“We’ve seen growing frustration with the digital landscape and the marginalization of the agent,” OLR President Jonathan Greenspan said in the statement. “With our deep industry experience and the robustness of our historical database, we feel that we’re in an optimal position to serve this market.”

As of the first day of Linecity’s soft launch, Greenspan said the portal has more than 16,000 listings — and expects that number to grow over the next 90 days as the company seeks to make more partnerships in the industry. There is no charge for agents to use the platform.

OLR has been a central data provider for residential brokers — and helps to manage listings and send them into the RLS. It also lets clients track deals completed by a firm, office, team and agent. The firm said roughly 12,000 agents use OLR.

Linecity gives the company a public-facing platform. The company touted Linecity’s commitment to “sanctity of the relationship between the agent and their listing.” Brokers will have full control over listings and leads will be directed to individual agents.

Read more here

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.

899

Read more

March 25, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

People Roundup 20 June 2024
People Roundup: CoStar Group, Holo, Dubizzle

This week's people roundup is finance-heavy, with two CFO appointments coming out of Asia and the United States.   CoStar...

Read More
Aggregators Article Hero Imaghe
What Are Real Estate Aggregators and Are They About to Disappear?

Looking back at the talking points from Property Portal Watch 2010 it seems that classifieds aggregators caused a stir in...

Read More
Houseful Rebrand
Houseful (Zoopla) Launches "Movemnt" Transaction Infrastructure for Property Professionals

Houseful has launched "Movemnt", a free-to-use national home transaction infrastructure for all estate agents, conveyancers, mortgage lenders, and brokers. Movemnt joins...

Read More
Untitled Design 15 1
Realtor.com Releases Next Stage of Its Buyer Agency Advertising Campaign

Realtor.com, the number-two portal in the US and part of the three-way battle for market leadership in the so-called "portal...

Read More

Editor's Pick