UK Portal OneDome Launches Media Campaign for End-To-End HomeBuyer Product

March 9, 2022
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The British end-to-end property marketplace OneDome has announced a regional marketing campaign to promote its new HomeBuyer service and increase brand awareness.

OneDome operates both its eponymous portal and since 2019 has also operated the portal which specialises in sold house prices. The company has moved towards an integrated end-to-end transaction model over the last few years and has recently released its HomeBuyer product which includes mortgage brokerage, complete legal service and fall-through insurance.

The campaign will be aimed at both buyers and potential vendors and will include a mix of out of home, radio and digital media. The company's aim is to spread the word that buying and selling can be easier with OneDome according to founder and CEO Babek Ismayil:

“Everyone would agree that the home buying process needs to change. It’s unnecessarily drawn out, with a huge number of failed transactions each year, costing customers and estate agents thousands of pounds with a great deal of wasted time and effort”

“We have been working to solve this problem for a while and our new service coupled with our digital platform does just that. We have teamed up with firms with similar mindset to speed up transactions for good alongside offering customers a more efficient homebuying and selling experience.”

OneDome is one of the few property marketplace companies attempting a truly end-to-end transaction model in a developed European market. The company claims that its HomeBuyer service cuts the average transaction time to below 11 weeks and has previously pledged to donate £100 to charity for every failed transaction on the platform.

 Watch OnlineMarketplaces' founder Simon Baker interview OneDome CEO, Babek Ismayil from our virtual Property Portal Watch event held in November 2020:

March 9, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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