OneDome Pledges £100 to Charity Per Failed Transaction, Says CEO

Working to improve the ease at which consumers buy and sell property, one UK challenger is pledging to donate £100 to charity for every failed transaction on its new homebuying platform. 

OneDome claims that its new platform will drastically improve transaction times from 20 weeks to 10 by its launch date. Eventually, the challenger says that transaction times will be cut to just six weeks, once it gets the ball rolling. 

OneDome Chief Executive Officer Babek Ismayil, who said the reason behind this move was to elevate the transaction experience for buyers, sellers, and agents alike, explained:

“We have built a platform that doesn’t only offer visibility of the transaction to all parties involved, but actively coordinates and manages the transaction based on a specific timeframe.”

The platform’s more minute details are still under wraps while it prepares for its official launch. Ismayil claims that this new platform will offer an easier way to view data for all parties involved in real estate transactions and automate basic tasks to offer a more efficient way to buy and sell homes in the UK. 

The charity donation pledge is ambitious and Ismayil is well aware. He doesn’t expect the 50% reduction in transaction times to happen overnight but says the help of the newly created hashtag #JoinOurChallenge, he promises £100 to the charity of an agent’s choice if the transaction takes over 10 weeks to complete after it's begun via the platform. 

Ismayil said:

“The design and functionality of our platform provides you with the control you need to streamline processes, increase productivity, and in turn, grow revenue.”

He is welcoming any suggestions and critiques on the OneDome community page before the launch of the platform in order to better understand the needs of agents, buyers, and sellers so the OneDome team can improve anything prior to the official launch.