British Real Estate Marketplace OneDome Acquires Better.co.uk

OneDome has acquired Trussle, the UK-based digital mortgage broker formerly trading as Better.co.uk, in a move that consolidates its position as a vertically integrated player in residential property transactions. Terms of the deal were undisclosed.

Trussle was founded in 2015 and is best known for its early adoption of automated mortgage comparison and approvals. It will now operate within OneDome's portfolio alongside CMME, Coreco, and Nethouseprices—each acquired in the past five years as part of a broader strategy to capture consumer journeys across the property lifecycle.

Babek Ismayil, founder and CEO of OneDome, said:

"This acquisition brings us one step closer to transforming the way people buy and finance homes in the UK. Trussle’s values and technology perfectly align with our vision to make homebuying simpler, faster, and more transparent."

According to the company, the combined OneDome group now facilitates more than £3.5 billion in annual mortgage lending, handles over 1,100 property transactions per month, and employs more than 230 property professionals, including a network of 105 mortgage advisers.

Trussle’s digital mortgage offering will be integrated with OneDome’s transactional and search platforms, allowing users to move from browsing to financing within a single environment. The move is part of OneDome’s stated goal to handle 10% of all UK housing transactions within five years.

The company has made three prior acquisitions to support this objective. CMME, acquired in 2020, focuses on mortgage solutions for contractors and self-employed workers; Nethouseprices, acquired in 2021, is a listings and property data portal that brings historical sales data and consumer search traffic into the group; and Coreco, acquired in 2023, is a London-based brokerage with a focus on high-net-worth and mainstream residential buyers.

Ismayil’s stated aim is to simplify and compress the fragmented UK homebuying process. With Trussle in its portfolio, OneDome, founded in 2016, now controls a larger share of the pre-approval and financing process, a traditionally offline and advisory-led segment.

The transaction also intensifies competition with proptech and portal players seeking to expand beyond lead generation into full-stack consumer journeys. Unlike pure listing platforms, OneDome’s model depends on transaction revenue across multiple verticals, including mortgage, conveyancing, and removals.