OnTheMarket Criticises Rightmove as "Resistance Tour" Set for January Comeback

OnTheMarket, the UK's third largest property portal, has hit out against the market leader Rightmove as the incumbent faces an impending lawsuit for excessive fees.

Last week, news emerged that Rightmove is set to be named as a defendant in a lawsuit demanding over a billion pounds in damages for any real estate agent who has been unfairly charged for Rightmove's services since 2019.

OnTheMarket used news of the lawsuit to ramp up public pressure on Rightmove, with the CoStar Group-owned portal positioning itself as the agents' champion in the UK.

A spokesperson said:

“For years, agents have faced escalating costs from the market leader, often without corresponding improvements in service or innovation. At OnTheMarket, our ethos has always been to put the customer first and to offer fair and sustainable pricing to our agents and developers. We are and have always been committed to providing outstanding value, a choice of packages and continuous investment in technology and marketing to drive high-intent leads. We will continue to champion choice, competition, and innovation in the property portal market for the benefit of agents and consumers alike."

Meanwhile, ModelProp founder Mal McCallion has announced his "Rightmove Resistance Tour" will embark on its second roadshow in January 2026, as the entrepreneur's new property search platform, MyPorta, ramps up its offering for agents.

Dubbed "‘Rightmove Resistance Tour 2: The Reckoning", McCallion's tour of 60 locations in 60 days will land him within 40 minutes of 85% of agency branches in the UK

He said:

"I’ve heard some truly devastating stories of how Rightmove’s relentless fee-raising has harmed individuals and their families just because that portal thinks it can get away with it. Significant illness, debt and devastation are the human stories behind Rightmove’s unnecessary and unethical fee hikes. Alongside these tragedies are all the other agents out there struggling to pay these fees – stopping recruitment, not growing into strategic towns and even cutting back on the traditional Christmas parties, simply because Rightmove takes
so much."

MyPorta is a free-to-list, next-generation home search platform that adapts its results to specific parameters set out by consumers. Using agentic AI, MyPorta surfaces listings from across the web and displays them based on conversational prompts.

McCallion added:

"With MyPorta, the search adapts to the person. The future of portals is built from revenue gained through great service to consumers – not relentlessly grabbing as much as possible from hard-pressed estate and letting agents.