OnTheMarket (OTM) has partnered with Push Property, an automated social media service for estate agents to promote their listings on social media.
All OTM members can now purchase the Push Property product at a discounted rate after the end of a successful trial period.
Push Property automates social media posts based on specific triggers such as new listings and price reductions. Advanced features include templates and adjustable posting frequency.
Once new listings go live on OTM, a trigger can be set up so that social media posts can be automated to promote these properties on the agency’s Facebook, Twitter, Instagram, and LinkedIn channels.
Posts will link to the full live listing and property details on OnTheMarket or the agent’s website.
Jason Tebb, CEO at OTM, said:
"The importance of social media shouldn’t be overlooked, especially in our industry, as movers rely on conducting their property searches online more and more. In any market, agents are incredibly busy with day to day activity, so we’re delighted to be able to support our members with their social media presence to ensure they’re consistently making the most of their channels and promoting the stock hosted on our site.
"Bringing our agents together with consumers is an incredibly important part of what we do, and this partnership will help them stay competitive and front of mind."
OnTheMarket is currently under offer for a $100M buyout by North American portal giant Costar Group.